Let me start with a very familiar quote : “Marketing is Everything and everything is Marketing”.

From my point of view there are only 5 core functions of business: Marketing, Sales, HR, Operations, and Finance. Out of the 5, marketing defines who you are.

Marketing is the process of creating, communicating and delivering the value additions of our business to the targeted audience. That can be a service or product.

Simply its about:

1. Understanding the very needs of our targeted customers

2. Creating solutions (products) as per the identifies needs of customers

3.  Making it easy for them to get what you offer.

4. Building relationships so they keep coming back.

Its actually an art of connecting a business with your targeted audience to generate profitable actions.

With over 4 years inhouse experience in an entrepreneurial training organisation and a freelance digital marketer in kochi, I have seen many entrepreneurs with great ideas struggling themselves to reach out in the market. What’s common about them? A significant lack in using and implementing the available digital tools. Often, ‘going digital’ isn’t even on their radar.”

Why going digital is important?

Now a days, going digital is important for survival and growth.

1. Going Global and local reach: other traditional methods have geographical limitations. But digital marketing allows you to gain a wide range of audience.

2. Data based decision making: since the results are measurable, it helps to conclude to a more convenient decision based on the data and metrices

3. Cost effectiveness : Digital marketing often offers a higher ROI and can be significantly more affordable than traditional advertising.

4. Higher customer engagement: Digital channels offer direct, two-way communication, fostering stronger relationships.

In short, if you don’t go Digital, for the next few years you will not exist in the business.

Start your digital transformation with your freelance digital marketer in kochi- your real digital partner!